Vintage vs New: Why Vintage Is Often the Better Sustainable Choice

Vintage often wins on sustainability because it extends the life of an already-made item and reduces the need for new production, lowering embodied carbon and resource extraction. Choose vintage for durable goods and unique style pieces; choose new for performance textiles or items that need modern safety certifications. When selling or gifting vintage, include a short provenance note and basic restoration to increase perceived value. In-store or online, pair a special vintage find with one of your surprise boxes to give both uniqueness and instant delight—this hybrid approach turns gifting into a circular practice and increases conversion when presented on product pages (link to SURPRISE GIFT OF 5 ITEMS FOR WOMEN and SURPRISE GIFT OF 5 ITEMS FOR MEN).